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問(wèn)問(wèn)

會(huì)展業(yè)已成為城市服務(wù)業(yè)的源頭和引擎

時(shí)間:2009-09-15   

好展會(huì)網(wǎng)】 提到會(huì)展業(yè)的價(jià)值,行業(yè)內(nèi)有很多的表述。談得最多是認(rèn)為會(huì)展業(yè)是現(xiàn)代服務(wù)業(yè)的一個(gè)重要組成部分,會(huì)展業(yè)能夠帶來(lái)信息流、人流、物流等方面,但是筆者以10多年從事會(huì)展組織策劃以及從會(huì)展業(yè)對(duì)城市以及區(qū)域經(jīng)濟(jì)的影響方面的觀察思考,認(rèn)為會(huì)展業(yè)對(duì)一個(gè)城市、一個(gè)區(qū)域有著更為深刻的影響,會(huì)展業(yè)(本文指的會(huì)展業(yè),主要指以吸引外地人員為主的大型會(huì)議和展覽會(huì)、博覽會(huì))可以成為一個(gè)城市發(fā)展的引擎,可以為一個(gè)城市的經(jīng)濟(jì)結(jié)構(gòu)和城市定位起到重要作用。會(huì)展業(yè)也應(yīng)該是城市現(xiàn)代服務(wù)業(yè)的引擎,對(duì)于宣傳城市,擴(kuò)大城市知名度方面也有著重要的作用。 <br> <br>  服務(wù)業(yè)最主要對(duì)象是人和機(jī)構(gòu),如果一個(gè)城市沒(méi)有人,沒(méi)有流動(dòng)的、做短暫停留、有消費(fèi)能力的人,則服務(wù)業(yè)無(wú)法有大的發(fā)展。舉辦會(huì)展,則能夠帶來(lái)大量的有消費(fèi)能力的外地人,廣州是一個(gè)人口流動(dòng)量最大的城市,但是大量外地途經(jīng)廣州的外來(lái)務(wù)工人員是沒(méi)有多少消費(fèi)能力的,他們只是做短暫停留,經(jīng)過(guò)到達(dá)——轉(zhuǎn)車(chē)——離開(kāi)這樣的過(guò)程。這個(gè)群體對(duì)服務(wù)業(yè)及城市經(jīng)濟(jì)的發(fā)展并無(wú)多少價(jià)值,但是參加會(huì)展的人員會(huì)滿(mǎn)足:短暫停留三五天,以相對(duì)高端的商務(wù)人員居多,有較強(qiáng)的消費(fèi)能力等特點(diǎn)。為現(xiàn)代服務(wù)業(yè)如航空業(yè)、鐵路業(yè)、運(yùn)輸業(yè)、酒店業(yè)、餐飲業(yè)、物流業(yè)及商業(yè)、旅游業(yè)等各類(lèi)其他服務(wù)業(yè)提供了服務(wù)的主體--人本身。 <br> <br>  試想廣州市如果每天因會(huì)展業(yè)而增加十萬(wàn)這樣的人群,則對(duì)其他各類(lèi)服務(wù)業(yè)的發(fā)展會(huì)起到多大的作用。僅就業(yè)一項(xiàng),每同時(shí)服務(wù)一個(gè)中高端的商務(wù)人士,至少可增加10個(gè)人的就業(yè),就可增加100萬(wàn)人的就業(yè),如果像廣交會(huì)這樣的展會(huì)每月開(kāi)、每日開(kāi),那么廣州將會(huì)是一個(gè)怎么樣的城市?會(huì)展業(yè)還會(huì)促進(jìn)做短暫停留的機(jī)構(gòu)及人員在舉辦城市設(shè)立分公司、辦事處,在所在區(qū)域開(kāi)拓市場(chǎng),為當(dāng)?shù)匾胂冗M(jìn)技術(shù)、理念和人才! <br> <br>  所以,從這個(gè)意義上講,會(huì)展業(yè)是城市服務(wù)業(yè)的源頭和引擎,有遠(yuǎn)見(jiàn)的執(zhí)政者應(yīng)該大力扶持發(fā)展會(huì)展業(yè),走對(duì)了發(fā)展會(huì)展業(yè)這一步棋,城市服務(wù)業(yè)的全盤(pán)棋都會(huì)活走來(lái)!振興了會(huì)展業(yè)這一“綱”,則現(xiàn)代服務(wù)業(yè)的“目”則張?!V東智展展覽有限公司總經(jīng)理張治</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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